Right…Ok…And that’s your final slogan?
Ummm… I’m not sure what’s more offensive to me – the advert from the middle of last century I’ve posted here, or the confession I was going to get off my chest. The one where I admit to have consumed an obscene amount of chocolate over the past few days and I see no end in sight for that bad behaviour.
Let’s talk about the former. Take a look at that slogan – A woman’s place is in the home eating After Eight and looking beautiful. Wow. So that’s how we once were. Portraying the little woman as a showpiece, a shiny object you would place on your mantle piece for your guests to admire. There she is in her tidy home, the latest homewares, and dressed in what looks like the current season shot taffeta coat dress trimmed with ostrich feathers. Ever the attentive hostess, and one that serves her guests only the very best. After Eight mints. As long as women conformed to societal demands then all was ok in the world. Of men. I have a few copies of magazines from that same era and all the adverts are the same. Telling women what they needed to do in order to keep their men, their neighbours and society happy. Not much has changed since then, we’re still being told how to dress, how to look, it’s just the messaging is a little more subtle and perhaps even a little more insidious. If you think we’re a little more liberated now then take a look at this link of the case of the 19 year old model who complained after being excessively photoshopped. And if you think that’s a one off, then simply type in “model photoshop” into your favourite search engine and check out the results. Society still wants it’s women to look beautiful. Society would no doubt still like us to be in the home, but knows there’s no subtle way of having that as a slogan especially now that we’re told we ‘can have it all’.
That brings me to my confession and my dilemma. I’ve always been a chocoholic. There have been times where I have gone cold turkey and stopped all forms of chocolate consumption, but that was to prove a point. I see my chocolate addiction as one would a nicotine addiction. I won’t get the tarred lungs a nicotine addict would, but I’ll have the biggest barge arse and thunderous thighs this side of chocolateville. And that’s a bad thing. Not because society does’t like fat people (it doesn’t), not just because I’m vain (ok, I am but aren’t you?), not just because it won’t impact on my health yet (it so will impact on my health) but because I’m seeing it as an underlying problem to something else that’s eating me. Eating chocolate and anything containing chocolate seems easier that working out what it is that is leaving me dissatisfied, wanting, missing… As a middle-aged and menopausal grouch, can I even blame it on hormones? An imbalance of minerals my body needs? An emotional hole that needs filling? Or most horrific of all – am I simply totally greedy (and greed is bad, therefore my behaviour is bad. Very bad).
Whichever way you look at it, this chocolate addiction has to stop. I don’t know how or when, but I know that if I eat chocolate at the rate I have, my place will definitely be in the home as I won’t fit into any of my clothes and I very much doubt I’ll be looking beautiful as there’s nothing beautiful about a really grouchy, greedy, spotty, roly-poly middle aged menopausal chocoholic.